FOOPE started with a simple belief: fragrance should help you express who you are - not tell you who you’re supposed to be.

Born in Toronto, we set out to create genderless, affordable scents with distinct personalities. Instead of organizing fragrance around who should wear it, we focus on how it smells, how it feels, and the version of you it brings forward.

Our approach is guided by three ideas: flaunt your awesomeness, own your personal agency, and boss up for change. That means making room for self-expression, giving you the freedom to choose for yourself, and holding ourselves accountable for the products and world we help create.

Today, FOOPE, Inc. operates from New Jersey while carrying forward the purpose that started it all: celebrate your unfiltered self, wear what feels like you, and be who you are—plus more.